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In particular good use of colours is important from both viewpoints.Too many colours makes any site look un-coordinated and messy.Stick to a few basic colours for text, backgrounds, logos etcand use different shades of those colours to add depth. Makesure text colour and background colour are significantlydifferent to make reading the text nice and easy Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
Similarlydo not use an array of different fonts, stick to one or twothroughout the site. Serif fonts such as Impact are good for,surprisingly, making an impact on a visitor whereas sans seriffonts like verdana are much easier on the eye when reading.Large blocks of text look very unwelcoming to visitors so tryto avoid them particularly on the homepage |