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The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them So, how does this apply in the world of Search Engine Marketing? Business - Directory of business/finance/loan/mortgage related partner sites Computers - Directory of computer hardware/software/peripheral related partner sites Internet - Directory of webhosting/webdesign/internet marketing related partner sites Software - Directory of software related partner sites Web Design - Directory of web design/development related partner sites Web Hosting - Directory of web hosting related partner sites Web Promotion - Directory of search engine optimization/internet marketing related partner sites Web Resources - Directory of other web related partner sites Recreation - Directory of travel/hotel/cruise related partner sites Casino - Directory of online gambling/poker/blackjack/roulette related partner sites Health - Directory of online pharmacy/hospital/health related partner sites Shopping - Directory of online shopping/gift related partner sites Miscellaneous - Directory of all other partner sites
It's no secret that it takes more time to get a top ranking in Google than in MSN and Yahoo. Yahoo and MSN tend to allow newer sites top rankings within weeks, while Google will make a new site wait - this is done to prevent spammers from hogging up the top rankings through massive link campaigns |