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What is to be done for these marketers? There are a lot of articles about usability on the web and a lot of websites for testing purposes. I did that myself. I took a website, http://www.nicewallpapers.info and tested users’ responses to every little change made in layout, labeling or link structure. And I’ve applied all the new stuff in my customers’ websites. But most important is that I’m aware that usability matters and I have to center my websites on what user wants and needs. |