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An average 97% or more of your visitors will leave your site without contacting you. No email. No phone call. Nothing. Therefore, what you need is to offer them something worthwhile to motivate them enough to provide their contact details. You can offer a free newsletter to keep them informed of special sales. Or perhaps a special report offering special close outs or liquidations. Maybe Or even a free product sample or prototype upon approval. Business - List of business/finance/loan/mortgage resources Computers - List of computer hardware/software/peripheral resources Internet - List of webhosting/webdesign/internet marketing resources Software - List of software resources Web Design - List of web design/development resources Web Hosting - List of web hosting resources Web Promotion - List of search engine optimization/internet marketing resources Web Resources - List of other web resources Recreation - List of travel/hotel/cruise resources Casino - List of online gambling/poker/blackjack/roulette resources Health - List of online pharmacy/hospital/health resources Shopping - List of online shopping/gift resources Miscellaneous - List of all other resources not stated above
The idea is to capture their complete contact details (name, phone, fax, address, etc.) not just their email address. That way, you'll have more options other than just email to follow-up, whether it be a quick phone call, fax or a personal letter sent by snail mail. In fact, generating leads online and following-up offline is a very effective marketing strategy for a number of companies that sell industrial products |